As a media guru, product designer, serial entrepreneur and investor, Susan Akbarpour has over 30 years of hands-on experience building innovative products and businesses in technology and media. She is currently the CEO and Co-Founder of Mavatar, the company she founded in 2011 based on her research in the Stanford Graduate School of Business, where she received her MS in Management in 2010. Mavatar’s 360-degree marketplace and shoppable content publishing solutions provide retailers and media companies with a new way to measure IMPACT at the convergence of data intelligence, content and consumer-centric commerce. Susan’s recent mission is leading her world-class team to create a decentralized attribution protocol that combines advanced blockchain technology, a fresh approach to basket shopping and innovative influence marketing attribution models to address the lack of transparency and trust in the retail marketing value chain.
Throughout her journey as an entrepreneur, journalist, publisher, investor, board member, community advocate and political fundraiser, Susan has received multiple media, community and business awards, spoken at various conferences and is frequently featured in mainstream media. Susan is also a board member at Trustroot; a member of the board of directors at IMA International Executive Council and VOMax Corporation; a member of Stanford Business School Alumni Association and the Stanford Women On Boards Initiative; a prestige member of Watermark and a contributor writer to Forbes.